Our modern lifestyle requires that we put our hair through a lot more wear and tear than it deserves. We wash, color and heat treat it to the point that most of us suffer from dry hair, itchy scalps, and frizzy ends. The purchase of a high-quality shampoo and conditioner is the first step in the direction of offering our hair some relief, but one of the most important steps is often skipped by most of us. A hair mask is the added treatment that can be used at least twice a week and the benefits that it offers are invaluable.

Here are the 5 reasons why:

Hello to shiny, smooth hair

Hair masks, contrary to what many believe, don’t leave us with greasy hair. As a matter of fact, our hair becomes smooth, shiny and masks also help prevent dandruff. The trick is to apply the mask correctly. After shampooing, the mask is applied to towel-dried wet hair and massaged into the hair, starting from the ends. Argan oil is at the top of the list of the best ingredients to include in an Arganmer hair mask and will leave the hair smooth and shiny, less tangled and easy to comb.

Good-bye hair damage

Just about everyone today suffers from some sort of hair damage because of the excessive heat, straightening and curling that our hair is subjected to. The damage starts from the weakening of the hair cuticle which causes hair breakage, hair loss, and even frizz. Hair masks that have Argan oil don’t only strengthen the hair but also reverse the damage by repairing it.

Dry hair is hydrated

Wind and air-conditioning are wreaking havoc with our hair causing it to dry out and it becomes hard to control. A hair mask hydrates the hair through its moisturizing and nourishing action by replenishing it with essential nutrients and vitamins. Brushing and de-tangling of hair after a mask is a breeze and the hair is protected from breaking.

Maintains hair color for longer

Hair masks are great from protecting our hair from the chemical effects of coloring, but one of its most important benefits is the maintenance of the color for longer. By replenishing any moisture that the chemicals remove during the coloring process, the mask offers nourishment that makes the new color more radiant.

Hair pampering that everyone can afford

Salon hair treatments are expensive and time-consuming, so for all busy people out there who are looking for an inexpensive treat for our hair, a weekly hair mask at home is the answer. Not only is this an inexpensive pampering, but it also takes less than 15 minutes.

Argan oil is often referred to as “liquid gold” and is bursting with benefits. Besides the fact that it’s delicious in food, it has an invaluable amount of vitamins and fatty acids which offer nourishment and moisture when added to beauty products. Argenmer hair care is infused with Moroccan Argan oil to transport all the benefits of the oil at every step of any hair care routine, including the important step of a weekly mask.